The Welsh anti puppy farming campaign C.A.R.I.A.D. has today launched their summer campaign to create awareness of the thousands of dogs and puppies languishing in battery farms across Wales. The campaign is certain to create controversy, and that is exactly what its creators intended. The campaign features two pictures, one of an amply endowed woman in a bikini top which represents ‘happy puppies’ and the other of two battery farmed victims representing ‘sad puppies’.
C.A.R.I.A.D. Founder, Linda Goodman says of the campaign, “These images are visually striking. Given that the public has for years been bombarded with traditional depressing imagery of battery farmed dogs by welfare organisations across the UK, the masses still don’t seem to be getting the message. So we believe it’s time for a more radical approach. We know that there will be some who view this as female exploitation to promote awareness to which we would say, if they feel that seeing a beautiful pair of breasts in a bikini top is more offensive than seeing images of dogs suffering in battery farms, then that in itself says there is seriously something wrong in our society.
The campaign was also developed by a team of women of all age groups and we conducted a number of small focus groups to see what public reaction would be like. Admittedly men did find the image of the woman appealing but quickly realised what a powerful message it was conveying. The women seemed to get it immediately, not being as distracted by the female image, but instinctively understanding that battery puppy farming is very much an abuse of the female form. ”
The ‘puppies’ campaign has been launched as posters and car stickers and even prior to launch there was great interest in purchasing the car stickers – especially from those who took part in the focus groups.
This campaign follows hot on the heels of C.A.R.I.A.D.’s recent viral campaign featuring puppy farmer repellent for tourists which enjoyed frenzied sharing across Facebook and Twitter and is estimated to have been seen now by well over 10,000 people.
Goodman continued, “Whether people like or dislike this campaign is not the point. The battery farming of dogs is currently still legal in the UK, and we all know that just because something is legal it doesn’t make it ethically or morally right. Getting people talking about the ethics of the battery farming of dogs in Wales is the point of all our campaigns. And if this campaign gets people talking about it or at least even thinking about it, then it will have achieved its aims.”
You can find more information about C.A.R.I.A.D. at www.cariadcampaign.co.uk